Why trust hotel chain that’s had 3 data breaches in a year?

Three times in the past 12 months, Wyndham Hotels — the chain that includes Ramada, Days Inn, Super8 and Travelodge — has been forced to publicly acknowledge a data breach involving customer credit card information. Three strikes and you have to think some customers will be checking out permanently

…Wyndham did not say how many (of its) hotels were hacked or how many customers were affected. The company did not return messages seeking comment Friday. This is the third data breach reported by Wyndham in the past year.
The Wyndham Hotels chain includes such familiar names as Ramada, Days Inn, Super8, Howard Johnson and Tavelodge.
(2010’s 25 Geekiest 25th Anniversaries)
Here’s a snippet of the boilerplate-filled mea culpa posted to the Wyndham site:
In addition to ensuring that the hack was immediately terminated and disabled, we promptly retained a qualified investigator to assess the problem and ensure that we had isolated it, and then to help us implement the proper changes to strengthen and improve the security of our connections with each of our WHR branded properties. Further, the impacted properties are being separately investigated by a qualified PCI investigative firm to assess and improve the security at each hotel property in the system.
Good ideas all, but they would have been even better ideas…

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Why trust hotel chain that’s had 3 data breaches in a year?

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